Why the Card Might Matter More Than the Gift

We know, we know , the box is the star. It’s cute, it’s curated, it’s got snacks and wellness and a personality. But here’s the cold, hard truth: the card? That’s the part they keep.

It’s the emotional centrepiece. The mic drop. The screenshot-that-goes-in-the-group-chat moment. And if you get it right, it’ll stick in their brain way longer than the chocolate-covered pretzels (RIP, gone in 60 seconds).

Let’s talk about why the gift message matters more than you think and how to write one without sounding like a bad greeting card.

1. The Card Says What the Gift Can’t

The gift says “I saw this and thought of you.”
The card says why.
That’s the part that hits people in the feelings (in a good way).

Whether you’re saying “sorry,” “thank you,” “congrats” or “I see you holding it all together and still laughing at my memes” the card gives the gift meaning. It’s your chance to say what you really mean… with just the right level of sass, sentiment, or subtle chaos.

2. You Don’t Have to Be Shakespeare

You just have to sound like you.

Here are some A+ formats to steal shamelessly:

• Short & sweet: “You’re the best. That’s it. That’s the card.”
• Inside joke energy: “For that time you said ‘I’m fine’ and we both knew you weren’t.”
• Compliment disguised as a roast: “You're somehow holding it together and also kind of feral. Proud of you.”

Bonus: All GettaGift boxes come with a customisable gold foil card included for free because we believe good words shouldn’t cost extra.

3. The Message = The Memory

A gift gets eaten, used or sneakily re-gifted to a cousin. But a good message? That stays. People stick it on fridges. Pin it to corkboards. Screenshot it for their phone wallpapers. (Not saying you’re iconic, but…)

So if you want your gift to be remembered, make the card count. Funny, heartfelt, weird, passive-aggressive, there’s no wrong tone, just your tone.

It’s All About the Message:

• The card is the bit that makes them cry/laugh/screenshot
• No pressure to be poetic. Just be real (and a little witty)
• Every GettaGift box includes a customisable card on us

Ready to say something worth remembering? Start with the message. We’ll handle the rest.